Friday, August 17, 2012
Superhero Costumes Optional
Climate Haka, Knitting Nannas and now Don't Just Sit There, Do Something. There are hundreds (thousands? millions?) of authentic voices calling for action on climate change. They come in every accent and flavour, and each one has its tribe of followers.
Joylette Portlock's voice blends her solid science background (PhD in Genetics) with a sense of fun and the down to earth practicality of raising two small boys. The result is Don't Just Sit There, Do Something – a series of videos where Joylette plays multiple roles to present climate change issues.
The six-minute videos showcase reliable information with lots of humour and, best of all, each video ends with two recommended actions – one personal and one aimed at systemic change. For example, Episode Six about air quality ends with a personal recommendation to set your airconditioner a little warmer, and a systemic recommendation to sign a petition to support safer limits on particle (soot) pollution.
For me, the best thing about these videos is that they pull no punches about the impact of climate change AND the actions they recommend match this level of seriousness. The actions are very do-able, and the systemic actions are especially important for driving large-scale change.
I don't know about you, but I find it mind-numbing to sit through presentations that warn that 100 million Bangladeshis are likely to be displaced by rising sea levels and then to be told that I can help prevent it by sharing my lawn mower with my neighbour. It feels like a woefully inadequate response. Individual actions are important, but we also need radical reform of energy systems at the global level.
If you like a little humour with your climate messages check out the inspiring videos from Don't Just Sit there, Do Something. They'll put a smile on your face and inspire you with hope.
Then share them with everyone you know!
Yep - that's a recommended action.
The Transformation tab reports examples of progress towards a low-carbon future. Here's a recent snippet.
US Wind capacity has reached 50GW and will hit 60GW by end of 2012. 50 GW of wind power capacity represents the generating power of 44 coal-fired power plants, or 11 nuclear power plants. Source: RenewablesBiz.