Thursday, April 4, 2013

Now you see it, now you don't

When the stage magician makes the bird appear the audience gasps because he has conjured a bird where there was no bird before.

In the same way, a new carbon tax evokes gasps of shock as opponents complain that it is a new expense that didn't exist before.

Nonsense, of course. The magician's bird existed all along but was hidden from sight. In the same way, the cost of carbon pollution existed all along but was hidden from sight. The costs include threats to food production and water supplies; damage caused by heatwaves that are more extreme and more frequent; droughts that come more often and last longer; more severe storms and flooding; loss of habitats, plants and animals; and worsening ocean acidification.

Carbon taxes don't magically add new costs, they reveal the costs that already exist. With these costs out in the light, there's a better chance that they'll be contained so we can avoid the worst damage from dangerous climate change.


News from the Transformation tab.  

Consumer goods manufacturing giant Procter & Gamble is now sending zero waste to landfill at 45 of its sites across the globe. Procter & Gamble says less than 1% of its waste currently goes to landfill worldwide. The company has reduced the amount of waste it produces by 68% since 2008. It aims to achieve zero waste at all sites.

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